The rise of social media and its impact on how people view restaurants has made the significance of food presentation increasingly apparent over time.
These days, a great eating experience is not solely based on the quality of the food’s flavor but also on how it is presented. In the era of Instagram and social media marketing, food presentation has been elevated to consideration in determining a restaurant’s success. Although social media platforms like Instagram are not the only reason a good meal presentation is necessary, they have been added to the list of factors. Here are some tips for improving food presentation that you should use if you want your restaurant business to succeed.
Presentation Of Food Is Important
There are specific reasons why the food in your restaurant needs to be displayed well in addition to visibility on social media. The first thing that gives customers a sense of how their overall eating experience will be in terms of flavor and feel is the visual appeal of your food. The significance of food presentation is frequently emphasized and has become an absolute necessity in restaurants for the reasons listed below.
1. t influences the decisions that customers make.
A successful eating experience is primarily influenced by perception. It may surprise you that, besides flavor, consumers rely on their eyes to determine whether a dish is worth their money before they even taste it. Customers are given the idea that the food you are offering them is of excellent quality and was prepared with care if it is presented well. A survey that provided two identical dishes except for presentation can substantiate this assertion. According to the study, most individuals are willing to spend extra for elaborately adorned foods because they think they taste better.
2. Restaurant marketing and exposure depend on it
Both the appearance of the food you serve and the appearance of your restaurant should be taken into consideration. In the era of social media, failing to maintain the aesthetics of your food presentation is the most significant error you can make. It opens doors and opportunities for your restaurant to appear in front of new people and stay relevant to your consumer base. Customers who appreciate your meal presentation are more likely to take a picture of it and post it on Instagram.
There is no reason why people shouldn’t like and share visually appealing things. It will undoubtedly serve as free advertising for your restaurant since customers will view the meal through one another rather than you. Utilizing your social media channels and clientele, upsell your restaurant on social media sites like Facebook and Instagram.
3. It conveys the level of excellence your restaurant offers.
The quality of your restaurant is psychologically communicated through food presentation. It serves as a barometer for the skill and experience of your culinary crew. Poor meal presentation reveals an untidy, unclean kitchen with poor food quality.
4. It Enhances The Whole Dish
The appropriate and calculated mixes of the dish itself, sauces, garnish, and sides make up an excellent food presentation. A good meal presentation includes combinations and components that enhance and improve the dish’s quality and flavor. Different types of sauces and garnishes offer various flavors and textures to the world, enhancing both the visual appeal and the taste of the entire meal.
The Most Important Food Presentation Advice
Food presentation is not simply an artistic endeavor; it also incorporates scientific principles to enhance the flavor and appeal of your food. Here are some restaurant food plating ideas you should use in your establishment.
1. The plate’s shape, for example.
Different food types suit various shapes. While angular plates offer the food a sleek, modern aspect and are used to present contemporary desserts or savory food items, round plates are appropriate for substantial, healthy cuisine and serve to represent familiarity.
2. The Plate’s Dimensions
The dish’s size is another critical factor for food presentation. Because a word that is either too small or too large can make the food appear crowded or scarce, the size of the pate must be carefully evaluated. The plate size must also support the design. For instance, you must choose a smaller plate, but one that is not too small, because some white space at the border will be needed if you plan to arrange the pieces vertically and there are many pieces.
The plate size is one of the critical elements affecting food presentation the most. Using a large scale will make your food seem sparse and insufficient, but using a tiny plate will make your food appear cluttered and dirty. Remember to use white spaces as limits, and select a medium-sized plate if you plan to arrange many parts vertically.
3. The plate’s hue
The study of colors is actual. Similar to how the color of the restaurant’s décor affects mood and feeling, the colors on your plates also have an impact. Different colors convey various psychological meanings to your customers. Among the colors, you should constantly keep in mind to avoid using any blue tableware because it stimulates appetite control and diet senses in terms of human psychology. White dishes are always a good choice since they highlight and enhance the range of colors in your food. Choose black-colored plates for a more modern and commanding look.
4. Where Should You Place Different Foods On The Plate?
On a dish, various items should be placed in multiple locations. You can use the clock presentation style, identifying the essential items, such as chicken or ribs, between three and nine on the fictitious clock, starchy carbohydrates, such as fries and potatoes, between ten and twelve, and vegetables between twelve and three.
5. Use a plate with an odd number of elements.
There is a method where you can arrange food, such as shrimp or scallops, in odd numbers to give the impression of greater quantity while simultaneously making it simpler to plate.
6. Adequate Garnishing
Even though this entire post has focused on how vital a plate’s appearance is, you shouldn’t utilize a garnish just for its aesthetic appeal. To make the food look its best and taste its best, you should ensure the garnish complements your dish in terms of flavor, texture, and amount.
Implement this food presentation method, and don’t be afraid to try it out in different ways. Then, see how it helps your business attract more guests and improve customer satisfaction.